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Re: The Red Shoes US Promo Plans

From: Alex Gibbs <arg@kilimanjaro.opt-sci.arizona.EDU>
Date: Sat, 25 Sep 1993 05:07:30 -0700
Subject: Re: The Red Shoes US Promo Plans
To: gaffa-post@eddie.mit.edu
In-Reply-To: <33D10B1w165w@bsbbs.columbus.oh.us> (nrc@bsbbs.columbus.oh.us)

nrc@bsbbs.columbus.oh.us (N. Richard Caldwell):
> | her recordings sped through an amazingly sophisticated network of
> | fan clubs, fanzines and computer on-line networks.  The legion of
> | Kate's incredibly loyal and dedicated fans - the "Love Hounds" -
> | will purchase any and all material on her, from books to photographs
> | to overseas releases.  

Is there a spy among us? :)  How many people out there really will buy
just about anything?  I certainly can't afford to.

> | word on this release has already spread and commitments are already
> | in from the likes of Rolling Stone, People, Mondo 2000, Details, Harper's
> | Bazaar, and Elle.

What does "commitments are already in" mean?  They will run ads,
reviews, interviews, or 'who the hell knows what this marketing
gibberish means anyway'?

> | her recordings sped through an amazingly sophisticated network of
                                   ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> | The idea here is simple - create monster anticipation for day one

> | of this release by staging screenings of Kate's film in select markets.
                       ~~~~~~~
> | We are hoping to have Kate in New York for two weeks sometime in September.
    ~~~~~~~~~~~~~~~~~~~~~~~~~~
> | targeted music publications, critical press, and MTV News.  Of course,
    ~~~~~~~~                     ~~~~~~~~~~~~~~
> | College Press: A press conference with 10-15 major college papers
                     ~~~~~~~~~~~~~~~~
> | are still under discussion.

> | 2 x 3 artist blow-up.
                 ~~~~~~~
> |    and her legions of loyal fans.
               ~~~~~~~~~~~~~~~~
> | o  Expect immediate action on all alternative fronts.

I think I feel just a little like Kate must feel... like we're at the
edge of the Gulf War, where Kate is the smart bombs and we are the
oil.  Do you think smart bomb shells (she is!) like to be blown-up?
---
Alex R. Gibbs    |\|  |  (~,  ]-[  ~|~  ]-[  /-\  \/\/  ]<
arg@kilimanjaro.opt-sci.arizona.edu
"Duct tape is like 'the force'; it has a light side and a dark side
and it holds the universe together."  -- Carl Zwanzig