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'EW' says "ew" to Fruitopia ads

From: Buffalohead <nsrjm@nursepo.medctr.ucla.edu>
Date: 13 Aug 1995 05:04:09 GMT
Subject: 'EW' says "ew" to Fruitopia ads
To: rec-music-gaffa@agate.berkeley.edu
Newsgroups: rec.music.gaffa
Organization: University of California, Los Angeles

Not that it's any great reflection on Kate's scoring, but...the most
recent edition of Entertainment Weekly (with singer Selena on the
cover) lists a few commercials that they like...and then a couple that
they really dislike. Fruitopia fell into the latter category, mostly
due, they said, to the irony of a mega-corp like Coca-cola positioning
repackaged fruit juice in such a retro, 'love the planet' kind of way.

Of Kate's music, there was only a passing reference, and it was not
flattering...but it wasn't incendiary either. They called the scoring
'quasi-new age.'

I kinda liked the kaleidoscope effect myself, though a picture of
Kate swimming through the stuff would've been preferred. Actually, was
any image or mention of Fruitopia actually necessary? Couldn't they've
just launched a massive campaign to promote Kate to the Americas? :-)

Robb(uffalohead)