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From: Buffalohead <nsrjm@nursepo.medctr.ucla.edu>
Date: 13 Aug 1995 05:04:09 GMT
Subject: 'EW' says "ew" to Fruitopia ads
To: rec-music-gaffa@agate.berkeley.edu
Newsgroups: rec.music.gaffa
Organization: University of California, Los Angeles
Not that it's any great reflection on Kate's scoring, but...the most recent edition of Entertainment Weekly (with singer Selena on the cover) lists a few commercials that they like...and then a couple that they really dislike. Fruitopia fell into the latter category, mostly due, they said, to the irony of a mega-corp like Coca-cola positioning repackaged fruit juice in such a retro, 'love the planet' kind of way. Of Kate's music, there was only a passing reference, and it was not flattering...but it wasn't incendiary either. They called the scoring 'quasi-new age.' I kinda liked the kaleidoscope effect myself, though a picture of Kate swimming through the stuff would've been preferred. Actually, was any image or mention of Fruitopia actually necessary? Couldn't they've just launched a massive campaign to promote Kate to the Americas? :-) Robb(uffalohead)