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From: "Karen L. Newcombe" <kln@crl.com>
Date: Thu, 6 Oct 1994 12:08:39 -0700 (PDT)
Subject: KT on Coke Can - Maybe, Maybe Not
To: love-hounds@uunet.uu.net
Content-Type: TEXT/PLAIN; charset=US-ASCII
That posting about Diet Coke was mine. It is mere coincidence that the design of the new Diet Coke can looks very similar to the old KT symbol, not the KT-femme symbol. The scrolling bottom of the letter C used to cross the top of the K. It has now been detached from the C so that the K has a flowing crossbar at the top of it, making it look very similar to a KT symbol. The Fruitopia ads are short, visually oriented ads with no dialogue. The predominant image is of a kaleidoscope of fruit, probably a computer animation effect -- some of them are quite striking, others sort of dull. The only soundtrack is music composed by Kate, some of them with a small amount of singing or spoken words, one with drum-talk similar to Sheila Chandra's. One of the ads is designed for use in movie theatres and is somewhat longer. The little musical pieces are very lovely, and would make great interludes on a Kate tape. There are nine and possibly more ads (I believe IED is working on a definitive count) and Karen will personally pay $$ to obtain broadcast standard tapes of all the commercials. Taping from TV has proved frustrating as the subtlety of the music and visual gets muddied. I'm working on a good description of the five commercials I have on tape for the record, but need the others. Any lurkers out there working at Coca-Cola? Karen kln@crl.com