Re: Frutopia

[asteg@k12.ucs.umass.edu (Albert Steg (Winsor))]

In a previous article, bmiller@zdlmail.ziff.com (Miller, Ben) says:

>
>I have heard a couple Fruitopia commercials on the radio here in Northern 
>California, but I don't remember what if any music was playing in the 
>background.  I tend to stop paying attention when commercials air.
>
>In general, I am at the same time skeptical and disturbed regarding this Kate 
>commerical news.  To my knowledge, she has never lent her talents to advertising
>uses before, save for the Seiko watch ad in Japan, lo those many years ago.  I 
>tend to like and admire musicians who are not commercial in either the popular 
>sense or in their willingness to sell their talents advertising or commercial 
>purposes. I like to place Kate at the top of that list (as well as many others).

I agree with you in general.  It was disappointing to see Clapton lending
his backlog to beer commercials.  I do see a world of difference though,
between letting one's recorded tracks be used for commercial backgaroun
music and actually scoring original music for a commercial purpose. It would
be predictably irritating to hear "Eat the Music" as a commercial filler for
Hawaian Punch, but perhaps interesting to hear what she might come up with
for a pre-recorded series of images (ala "This Woman's Work" , yes?).

Whatever opinions come up on the "goddess" issue here, KB will lose a lot of
her transcendency if I ever hear the "mmmm.....YES" passages from "The
Sensual World" behind an ad for Snickers (or even Cadbury's chocolate, for
that matter.....).

Albert
-- 
"When it was proclaimed that the Library contained all books,the
first impression was one of extravagant happiness. All men felt
themselves to be the masters of an intact and secret treasure.
                       -Jorge Luis Borges, "The Library of Babel"